The Artist Statement

Emerging and established artists give us a rare glimpse inside their private studios and sit down to talk process, inspiration and the state of the art world today.

Concept

The Artist Statement is a new monthly web series hosted by independent curator Valerie Leavy.  In each episode, audiences are introduced to a new artist who walks us through their private studio giving us a rare glimpse into their process and technique.  After the artist’s titular “Artist Statement”, we sit down for an intimate conversation covering everything from their evolution as artists and the inspiration for their work to the larger issues facing the art world today.
  • Part studio tour, part artist monologue and part long-form interview
  • Equally appealing to casual culture consumers, art-scene enthusiasts and serious collectors

Host

Valerie Leavy is an independent curator in the San Francisco Bay Area whose exhibitions of emerging and mid-career artists emphasize craftsmanship, concept, and aesthetic in contemporary art-making. In 2011 she co-founded the alternative art space, Satellite66, where she acted as Gallery Director and has shown the work of dozens of artists in such venues as ArtPad SF1:AM Gallery, the Victor Hugo Hotel, J Rusten Furniture Studio, and Basement Gallery Oakland. Leavy’s infectious enthusiasm for her subject’s work and insiders perspective on the gallery system make her the ideal host, a knowledgeable interviewer and a charismatic on-screen personality.
  • Relatable to audiences
  • Credible to artists

Subjects

Emerging and established artists showing in the Bay Area.  In our pilot Episode we meet Joel Daniel Phillips as he prepares his work for the Scope Art Fair in New York.  Future episodes will include the much-blogged-about, Heather Day, recently featured in Huffpost and Teen Vogue as well as Paul Madonna who’s received praise from everyone from Salon to Oprah for his award-winning series, “All Over Coffee”.
  • Award-winningnationally recognized artists
  • Demonstrated marketability and proven publicity track record
  • Represent well developed social networks and distribution channels

Look and Feel

The aesthetic of The Artist Statement is based on the visual lexicon of the archetypal Art Gallery characterized by clean, modern design elements and typography with an emphasis on negative space that allows the artist’s work to speak for itself.
  • Helvetica text in white negative space
  • polished concrete gray, pedestals, placards
  • A dynamic space, compelling, thought provoking, and social

Brand Position

More in-depth than a short-form video and more hip than a long-form educational program, The Artist Statement is Art21 for the Vice generation.
  • More in-depth than a short web show
  • More hip than an educational series
  • The Talks meets Art21

Distribution Channels

Multiple versions cut for specific distribution channels ranging from 15 seconds to 10+ minutes will give our sponsors and media partners content to leverage across the whole spectrum of social media platforms allowing them engage their readers and customers where ever they are online.
  • 15 sec clip – Instagram, Pre roll ads
  • 30 sec preview – Twitter
  • 3 min short – Facebook
  • 10+ min long form – Websites, blogs and articles

Media Placement

Video is the most sought after form of online media and each episode of The Artist Statement represents an opportunity for art-related websites (Hyperallergic, Colossal, BOOOOOOOM) and local-centric online magazines (The Bold Italic, Refinery29, 7×7) to increase traffic and ad revenue by promoting stories about the artists and events featured in our series.  The Artist Statement is well positioned to generate impressions and brand awareness for sponsors and advertisers by leveraging the distribution channels and market reach of leading media outlets relying on third-parties to provide their readers with original content.
  • Art-related blogs, websites and publications
  • Local-centric online magazines
  • Artist representation generated publicity
Valerie Leavy

Valerie Leavy

Host

Valerie Leavy is an independent curator in the San Francisco Bay Area whose exhibitions of emerging and mid-career artists emphasize craftsmanship, concept, and aesthetic in contemporary art-making. In 2011 she co-founded the alternative art space, Satellite66, where she acted as Gallery Director and has shown the work of dozens of artists in such venues as ArtPad SF, 1:AM Gallery, the Victor Hugo Hotel, J Rusten Furniture Studio, and Basement Gallery Oakland. Leavy's infectious enthusiasm for her subject's work and insiders perspective on the gallery system make her the ideal host, a knowledgeable interviewer and a charismatic on-screen personality.

Keith Dunn

Keith Dunn

Producer

Keith Dunn is a creative film and video producer and founder of Good Looking Video. He honed his organizational skills as a music promoter in his native Kansas City and later as a band manager in San Francisco's indie-folk scene. When a musician's girlfriend asked him to produce her experimental thesis film, he jumped at the opportunity and has been working in video ever since. When he's not producing commercial work, Keith continues to work with Bay Area musicians as a music video director at The Consortium Creative and contributes his services to social justice and activist related projects at Heartwave Media.

Basil Glew-Galloway

Basil Glew-Galloway

Director of Photography

Basil Glew-Galloway grew up in Berkeley, playing in tree houses and studying classical piano. He spent his summers in Provence at his grandfather's house- a haven of artists and writers, pastis and foie gras, rigorous discussion and beautiful settings. His ongoing goal is to make every shot unique and stunning. A playful approach, a sharp eye and dedication to technique define his style. He attended UC Berkeley where he studied French Literature and Film. He then trained as a photographer in Berlin, working in a studio focused on portrait and product photography, where he learned both classical techniques and innovative approaches to the craft.